The Story Behind the Book
There once was a dog sitting on a nail.
A man sat on his porch watching his old hound dog moan. A neighbor walked by and asked what was wrong. "He's lying on a nail," the man said.
"Well, why doesn't he move?" the neighbor asked.
The man shrugged. "Doesn't hurt bad enough yet."
"Most of us are that dog. We know exactly what's wrong. We can feel the nail. We just haven't decided it hurts enough to move."
That story changed Greg Rideout's life. After years of coaching other people to do what he couldn't do himself — and one Las Vegas morning that finally broke something loose — he wrote the book he wished existed when he was still on the nail.
Stand Up isn't about motivation. It's about the decision. The reps. The awkward middle. And the kind of life you build when standing becomes who you are, not just something you did once.